![wella-perm-1](https://danielwaziri.com/wp-content/uploads/2018/08/wella-perm-1.jpg)
![wella-perm-1](https://danielwaziri.com/wp-content/uploads/2018/08/wella-perm-1.jpg)
Wella Professionals
Texture
Project
Launch campaign for the Asian and South American market to promote a new range of products for soft perm and straightening products.
Agency: Select World
Client: Wella Professionals (P&G)
Creative Director: Will Matthews
Responsibilities: Design of all campaign assets, design guidelines
![wella-perm-2](https://danielwaziri.com/wp-content/uploads/2018/08/wella-perm-2.jpg)
![wella-perm-2](https://danielwaziri.com/wp-content/uploads/2018/08/wella-perm-2.jpg)
![wella-perm-10](https://danielwaziri.com/wp-content/uploads/2018/08/wella-perm-10.jpg)
![wella-perm-10](https://danielwaziri.com/wp-content/uploads/2018/08/wella-perm-10.jpg)
![wella-perm-3](https://danielwaziri.com/wp-content/uploads/2018/08/wella-perm-3.jpg)
![wella-perm-3](https://danielwaziri.com/wp-content/uploads/2018/08/wella-perm-3.jpg)
![wella-perm-14](https://danielwaziri.com/wp-content/uploads/2018/08/wella-perm-14.jpg)
![wella-perm-14](https://danielwaziri.com/wp-content/uploads/2018/08/wella-perm-14.jpg)
![wella-perm-11](https://danielwaziri.com/wp-content/uploads/2018/08/wella-perm-11.jpg)
![wella-perm-11](https://danielwaziri.com/wp-content/uploads/2018/08/wella-perm-11.jpg)
![wella-perm-9b](https://danielwaziri.com/wp-content/uploads/2018/08/wella-perm-9b.jpg)
![wella-perm-9b](https://danielwaziri.com/wp-content/uploads/2018/08/wella-perm-9b.jpg)