EIMI Dry Bar by Wella ProfessionalsEIMI Dry Bar by Wella Professionals

EIMI Dry Bar
by Wella Professionals


EIMI DRY BAR is a styling service from Wella that gives salon owners the ability to create cool, trendy looks in as little as 15 minutes. The launch campaign uses unique imagery inspired by global street styles to firmly position Wella as one of the hottest hairstyle brands on the market.

Agency: Select World
Client: Wella Professionals

Creative Director: Will Matthews
Photographer: Scott Trindle
Responsibilities: Art Direction of behind-the-scenes images, design of all campaign assets, design guidelines