As one of the oldest tailoring cooperatives in Germany, ORAG needed to modernize their image while still paying homage to their 122-year legacy. The new visual identity draws inspiration from the architecture and colour of ORAG’s original building – one that is still in use today. While the hand-drawn illustration style makes it more accessible and welcoming to creative businesses from global fashion labels to smaller theatre productions.
Client: ORAG Bayerische Schneidergenossenschaft eG
Responsibilities: Corporate design